Effective Ways to Market Gift Cards of Your eCommerce Store

IMG_15092017_171805_0One of the easiest ways to increase your online sales for the holidays is through gift cards. They are a fun and simple way to generate sales, engage with new customers and create buzz around your online store. They not only encourage purchases, but also help you to acquire new customers, retain old customers and increase their cart size. Most people have a love/hate relationship when it comes to gift cards; they love to get them but hate to give as they are often seen as an impersonal gift.

While other people consider gift cards a perfect solution to the pointless pondering of “what should I get him/her?” Gift cards are also one of the most popular gifts for holidays.

According to a National Retail Federation survey, 81% of American adults will buy at least one gift card during the holiday season and 70% of customers using gift cards will spend more than the value of the card.

Gift cards are easy to create and provide immediate access for shoppers to buy from your online store. But they are more than just an entry point for customers, gift cards are a proven way to increase sales. Being an eCommerce store owner, if you are still not sure where to start from, we can help you to market your gift cards to the customers for the holiday season to help boost your sales.

Market Discount Gift Cards: One effective approach to marketing gift cards is to offer a discount promotion when purchasing. You can avail the opportunity to up-sell the customer by offering them a $30 gift card for only $25 when they are intending to buy $20 card. More likely, the customer will be willing to spend extra $5 to get a higher value card. Many other strategies can also be used as effectively. You can offer a $25 gift card for only $20 if the customer buys 2 or more.

You can also attract your customers by offering delayed gift cards. Offering a $50 gift card for $45 which can be used after one month of the purchase.

Market with Social Conscience: Some shoppers make buying choices with their social conscience and so another way of influencing shoppers to purchase gift cards is by emotional marketing. For every $50 gift card, you can offer to donate $5 to a good cause in the shopper’s or recipient’s name. By linking social conscience with online retail, you can use marketing for a good cause. Some charitable organizations even help merchants that make donation offers, sending emails to members or interested folks or posting information about the gift card offer on the organization’s own blog.

Market Kickback Gift Cards: A kickback gift card can be marketed by offering a second gift card as a reward for buying the first one. Like, if a customer buys $100 gift card, you could offer a $10 kickback card via email or postal service in the next month of purchase.

By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need. And shoppers feel a special connection to the gift-giving retailer, which carries into their shopping cart and future loyalty to the brand. Hire Magento developer who can integrate the gift card functionality into your eCommerce store and see significant shift in the economics of advertising and the rise of gift marketing.


Processing an RMA in a Magento eCommerce Store

Magento is constantly developing new extensions to improve every Magento online store performance. They strive to make every extension more responsible for all the eCommerce business needs. Installation of new extensions in your Magento store is a great choice, especially if you care to keep your online store up-to-date with better performance featuring new functions and features. Magento has come up with a powerful tool named Return Merchandise Authorization (RMA) for managing and processing returns as well as exchange requests directly from the eCommerce website.

Accepting returns or exchanges is necessary component of a great customer service and a significant key for a successful eCommerce store. Customers tend to buy from those vendors who offer a flexible return policy. Your loyal and potential customers expect this kind of service and would highly appreciate it if this process is easily managed. RMA is an efficient way to manage return or exchange the items purchased from an eStore.

It automatically generates all the appropriate operations and makes it easy to handle every aspect of the return and tracking it until the resolution is completed. A customer has all the necessary tools to monitor request processing and interact with store owner. Store personnel is also provided with an easy and straightforward process for dealing with return merchandise authorization requests. Below given is the work flow of an RMA in Magento.

Requesting the Return (Customer)

You need to create RMA for which you have to enable yourself in the back end and issue RMA for the orders that are “complete”. Now, the customer is able to click return to initiate RMA in Magento. The customer then needs to select the product they would like to return, quantity to return and the desired resolution (exchange, return, store credit). The customer also needs to specify the condition of the product being returned.


Next step is to mention the reason of returning the product. These reasons can be configured within the Magento admin panel.

Approving the Request (Admin)

The Magento “back office” displays the return requests received by the customers. The admin can either give store credit, refund, or exchange of goods to the customers. After authorizing the RMA, the admin has to enable shipping carriers for RMA following the creation of shipping labels for the customers. Admin will also be able to select the shipping method for the return label. Now add products to the package by checking them.


It will create a label which you can print and email to the customer (if necessary). Click print shipping label to print the label and attach the shipping label to the package. The RMA process is completed and now the admin can proceed for credit memo.


Processing a Credit Memo

Admin needs to click the order number and check the invoices of the order. Next select the invoice that is to be credited. Click on the credit memo button which is at the top of the page. Credit memo page will display a few more options which are to be selected appropriately following clicking refund button which completes the credit memo process.

Integration of RMA in Magento eCommerce store has proved to be very beneficial for both customers and admins in processing the return requests. However, integrating various extensions with RMA gives outstanding results for store owners.

Integration with Store Credit and Refund Extension

The integration with Store Credit and Refund extensions allows to refund to a store credit balance. Also, it allows you to do an exchange of products with different prices.

Integration with Help Desk Extension

You can convert any help desk ticket to an RMA request after integrating with this extension. All discussion about RMA can be done via emails. Your customers do not need to login to the store to reply to an RMA message. They can reply directly from their email and their answer will be added to the RMA automatically.

Integration with FedEx

This integration allows you to create shipping labels directly from the RMA interface and send them to customers. It prevents possible mistakes with shipping labels and speed up the processing of RMA.

Integrate RMA into your Magento store to enhance the return and exchange process of your Magento store. Hire Magento developer in India from us to get the integration process of RMA done perfectly which will make managing the return and exchange requests more effective and easy for the online shoppers.

Scaling up an eCommerce Store with Appropriate Servers

According to a survey by eMarketer, eCommerce sales would cross £80 billion by 2017. This tremendous growth in online market means every online business must ensure their website is capable to handle it. The IT technology that is being used by your website should be considered twice not only to ensure that the front end of the website is professional and flawless, but also that the internal infrastructure that supports the site is highly effective.

There are a number of components that need to work together in order to deliver an efficient shopping experience for the customer. One of the most important is how the servers in use can be scaled. The performance of the server that supports the website is highly effective. Below are the options available for server hosting for you to select what kind of hosting you require for your eCommerce store:

Shared Server: It is the least expensive form of hosting as you are sharing the resources with other websites that are on the same server. This can affect the performance of the website as other websites also use the same resources. This form of hosting is suitable for those who are in the initial phase of their website or desire to keep the website on small scale.

Virtual Private Server: When shared server is no longer feasible for your website in terms of traffic and loading time, the next hosting option available for you is Virtual Private Server. It is a form of shared hosting however, resources are allocated to each VPS that cannot be used by any other website. Moreover, VPS hosting provides you with your own IP address with your server which gives you full control over the various websites that are hosted on that IP.

Dedicated Server: It comes with increased cost, however, proves to be advantageous for your website. It also provides a greater level of security to your website and is equipped with solid support staff if you do not have any technical knowledge. It can likewise handle increased traffic as it has greater bandwidth compared to the shared hosting. Its flexibility includes the creation of ideal hosting environment for your website.

As the traffic increases on the website there comes a point when website if on a shared server is not able to handle these increased number of visitors and load time of the website starts increasing. This results in increased bounce rate and your customers start moving to competitors website and make purchases on their websites. To prevent losing visitors to the competitors, migrating from shared server to dedicated server becomes inevitable.

eRetailers start looking towards the server options available that are easy on their pocket and are capable of giving improved performance to enhance customer experience on the website. Some of the leading server providers and their cost plans are discussed below.


Shared hosting plans of InMotion are hard to compete with, especially for the businesses owners that are new to web hosting and just need a simple website.


LiquidWeb offers 24*7 support and constant commitment for building more functionalities for the customers. The enthusiasm of the team members provides awesome results which is quite impressive.


BlueHost adheres to modern standards of hardware with fantastic customer support. They have all the goods to meet your hosting needs today and in the future.


iPage offers a wide range of hosting services including dedicated and VPS hosting. They offer a great combination of hardware and customer support required for all your hosting needs at reasonable price.


Hostgator are well known for their large number of servers and their consistent reliability. They offer decent dedicated and VPS options if you need your website to scale.


Amazon Web Services:

Featuring quality hardware and support along with reliable servers that cover worldwide locations, they are considered as one of the best hosting providers of dedicated servers among their competitors. The server plans have been categorized into four types:

1) on-demand pricing,
2) spot pricing
3) reserved pricing
4) Dedicated pricing.

Each plan is further subdivided into instances that are basically combinations of server resources that a user can choose depending on their requirements. You can purchase your suitable instance on hourly basis.

More information of their hosting plans is available at https://aws.amazon.com/ec2/pricing/.


MageMojo is one of the few server hosting providers that offers only Dedicated servers. They offer 24*7 premium support. Their plans are divided into two categories: Businesses and Companies which are further divided based on server resources configuration. Visit https://magemojo.com/magento/dedicated-hosting for detailed pricing plan.

Expectations after Server Migration

In a nutshell, as soon as you migrate to a dedicated server, you get a great network connection without any outside interference. It also provides high level of security from cyber attacks as you are sure that you are not sharing space and resources with a malicious website or a potential spammer. Being on a dedicated server gives you flexibility, speed, unique IP address and better performance even if the traffic on the website increases. We hope this article is useful for you to decide your suitable server to launch or migrate your website.

The Brihaspati Infotech has gained experience and expertise in the field of server migration. You can seamlessly move into your new server without having to bother about your data if you hire Magento developers from The Brihaspati Infotech. You will get access to a team of professionally trained developers who will help you migrate the servers as well as databases without disturbing the ongoing business operations.

Hire Magento Developer for Magento 2 Upgradation

imagesMagento 2 will wind up noticeably one of the market driving eCommerce platforms in the years to come. This innovation once coordinated furnishes Magento merchants with a scope of apparatuses for content creation and administration. This component makes the expansion of substance like items, pictures, maps conceivable with least difficult drag and drop functionality while permitting alters to parts of item depiction and online journals.

The examination wing known as Magento Business Intelligence empowers the dealers to unite different information sources into a single Cloud-based Data Warehouse and understands the squeezing need for complex information storing infrastructure. Magento 2 is in more courses than one clearing a way to showcase control. Magento, however must be aware of rivalry from other top platforms like Shopify and WooCommerce. It would be an understatement to simply mark Magento 1 as a win.

However that achievement did not come over night, Magento 1 was released in 2008 and today following 8 years of presence it is as yet going solid here in 2017. So here are a couple of pointers to enable you to finish up how this update is justified regardless of time, cash as well as exertion and why you require to hire Magento developer for the upgradation. Some remarkable elements of Magento 2 in contrast with its predecessor are given underneath:

The update guarantees a hop in speed in contrast with its precursor. Online store proprietors comprehend the hugeness of expanded webpage rates and its immediate connect to deals and the falling impact of a Search Engine Optimized site. This expanded speed is ascribed to the Full-Page Storing incorporated with the platform, empowering the pages to stack quicker, 1-2 seconds contrasted with the 5-10 seconds for non-reserved pages.

The change in page reaction and stacking time is made conceivable by enhancing the way the application connects with the browser. This is accomplished by outstandingly diminishing the measure of information that must come back from the server to render website pages by utilizing the browser cache for putting away resources. Indeed, even expansive store proprietors remain to profit with the redesign as it likewise handles numerous list pages without backing off, doing the switch versatile for substantial stores needing to tap the capability of online business.

In contrast with the prior version the checkout procedure in Magento 2 is more streamlined, bringing about the fall of normal time spent by clients from the cart to a fruitful request submission. Indeed, even the backend of checkout handle has been overhauled for powerful administration. Being a profoundly adaptable platform is an additional preferred standpoint and it requires less strides and client data.

While in transit to the checkout a client is conveyed to default visitor checkout screen and is made to enter an email address. On the off chance that coordinated with a current client record, one is given an alternative to checkout speedier with saved data. Decreasing the checkout time implies radically lessening surrendered carts while essentially expanding changes. These elements make clients continue returning for additional.

Furthermore, on the off chance that you are stressed over the compatibility of extensions in Magento 2, inhale a moan of alleviation on the grounds that the developers worked intimately with all the enormous extension suppliers to guarantee smooth exchange of all the current extensions to Magento 2, while keeping up least information and functionality loss. However uniquely created extension clients may need to look for extra help to shield its functionality during the upgradation.

These components make Magento 2 a profoundly effective eCommerce platform well known for working better at scale contrasted with its earlier adaptations. It is additionally relentlessly picking up in prevalence for being execution driven while consolidating new functionality and adaptability. Magento 2 guarantees that both the vendors and the end clients are dealt with a modified advanced shopping background while preparing both for taking care of evolving patterns.

Magento 2 is indeed the cutting edge arrangement that will fuel your business into the future. Welcome to the up and coming era of online trade. This is the ideal time to ride the Magento 2 wave. Move up to Magento 2 now by hiring Magento developer at The Brihaspati Infotech.

Considering Qualities Before Hiring Magento Developer

hire-magento-developmentMagento is an open source content management system and it is thought to be one of the complex eCommerce platform today. It is more fit in administrations like search engine optimization, user capabilities, product types, coupons, blessing codes, coupons, modifications and customization, automation of orders and shipments, gift codes, catalog browsing and management and so on when contrasted with WooCommerce and Shopify. These qualities of Magento makes it reasonable for designers, hard to format and work independently.

It is not a simple task to hire a Magento developer as there are a few things that should be considered before employing a Magento developer. It is important to list all your needs and longings on paper before reaching the developers. There is no compelling reason to be a Magento master, however it is valuable to comprehend the nuts and bolts, sweet spots and challenges of the online store.

Likewise, there should also be a reasonable understanding about needs, timetables and the financial plan. If the examination with respect to the above points of interest is done appropriately, at that point proficient developers will consider those details important. For being effective, it is important to remain exceptional and get included in the development procedure. It is advised to request suggestions of a trusted partner about finding the best Magento developer.

If there is no partner accessible, it is ideal to look for the guide of outsider specialist like, facilitating organization. Else, one can also explore social media which helps to discover experts in any field. To affirm developers utilizing Magento platform, Magento partnership has online classes. Also, Magento accreditation exams are given to experts who need to separate themselves from the current rivalry with Magento certification.

This demonstrates their dedication towards the work. As indicated by the sort of aptitude inside the Magento platform, diverse sorts of certifications are given. A case for this is a Magento Solution Master who can proficiently put business targets with Magento functionality and along these lines streamline the utilization of local elements. For this they require a profound comprehension of business and online business specifically.

Different accreditations incorporate certified front end developer, social learning group certification, Magento certified developer, modification kit and developer plus. Magento is having diverse kind of affirmation as it has numerous parts of eCommerce, for example, business logic, drop shipping, PHP programming, content marketing, design and implementation, usability etc. As specified above it has such a large number of angles to cover, henceforth nobody can deal with every one of them alone.

Subsequently it is ideal to employ a Magento development organization for tending to all parts of setting up and dealing with a Magento endeavor. These organizations may vary in quality, size and accessibility. It is important to completely learn about different organizations and their services before settling on the choice. Client reviews can incredibly help Magento developers, however in the meantime such surveys can also mislead developers. Clients will be unable to judge the contrast between a mid-range quality site and a brilliant one.

It is truly a smart thought to see great surveys composed by individuals who preferred the engineer actually and those composed by individuals who have negative comments with respect to their site development. One can check the portfolio keeping in mind the end goal to focus on points of interest like convenience, client streams, inside links and accessibility of information. Online store can sometimes not work properly because of infection, assault by programmers or not work well.

They additionally require general updates, license renewals, include new components and thoughts. All these ought to be overseen by a developer will’s identity accessible to explain over the long haul. It is insightful to pay special mind to influencers who are very much educated and have a decent notoriety in the business. Such individual ought to be a worthy individual who has experience to talk in meetings or one who post frequently either on a blog or social media.

Looking to hire a Magento developer is a basic stride in the effective development of the web store. All the above things can be useful to enlist a decent developer. Likewise, as the instance of each developer, they ought to care about the requirements of the customer and stay with them at whatever point the customer needs them.

Indispensable Factors to be Considered While Hiring Magento eCommerce Developers

Magento-eCommerce-Developer1The Magento eCommerce development is at its pinnacle now. Most entrepreneurs contract the professional developers keeping in mind the end goal to get their site developed. In any case, if you wish to leave the whole worry of the website, you should take the most extreme care while hiring the developer or the organization. They should work in coordination taking the care of development and in additional services of the site to give full satisfaction. In the event that you wish to hire Magento eCommerce developers, you have to observe a couple of viewpoints other than experience and skill that are to be considered before procuring.

Expertise and knowledge: Ensure that the developer has enough aptitude about the extensions. The developer must have tough technical aptitudes in the headway of customized modules, redesign, style absorption, payment portal assimilation, personalization, website support and in the same platform.

Customer Service: None other than the most productive and leading eCommerce developers will have a gathering of very fulfilled customers. While wanting to construct relationship with them, check the customer testimonials and references.

Extensive Market Research: With regards to searching for the most dependable, leading and prestigious development organizations, broad research will end up being a prime essential which will enable you to locate the best service providers in the market.

Communication: Magento Developers’ individual mentalities and communication abilities are essential while employing the best programming accomplice for your online store development needs. It is constantly great to procure the experts having great communication abilities and ready to depict the development stage in an unmistakable stream.

Safety and Security: Cyber criminals are getting pulled in by the various advantages and unending benefits of eCommerce stores. They are always there peeping around to discover loopholes in the code to assault your website. So before enlisting an office you ought to remember that the organization takes security as need.

Quality and Cost: Apart from low cost, nature of work is imperative. You ought to never trade off with the nature of Magento development. Great quality work will give your online business a cutting edge to make due in this competitive social environment.

After Sales Support and Ownership: Web development is not exactly like offering a vehicle or something; actually, the customer and the organization should remain very near after the venture is done. Ensure that the web development organization will give dependable post project support to deal with any future issues.

Indeed, there are a considerable number of organizations that offer Magento eCommerce development services. In this way, ensure you consider these aspects before you make your ultimate choice to hire Magento eCommerce developer. Also, it is dependably a smart thought to address three to four developers before picking one. Try not to choose the first regardless of the possibility that you are impresses with him. Get a few alternatives and afterward pick the best one of all.

Consider to Hire a Dedicated Magento Programmer to Increase the Revenue

magento-developersIt has turned out to be fundamental to have an online presence for each business since it decreases the cost of investment and further gives you a huge audience to target. Despite the fact that numerous retailers and wholesalers have effectively moved with an online business in view of various CMS accessible in the market. However, Magento is the most prominent CMS ruling over the eCommerce industry. The fundamental reason of its fame is that it is open source and helps you assemble a solid and feature filled online shopping site.

Building up a fully functional online store is not a simple errand. You have to comprehend your target audience, the way they look for your items and conveying a delightful shopping experience to clients. As far as UI is concerned, Magento is a remarkable online shopping platform which conveys stunning customization features like security, SEO and other top functionalities. The best option to build up an online shopping website with the assistance of Magento CMS is to hire a dedicated Magento programmer.

An accomplished Magento developer offers you complete development including support and maintenance. There are different benefits of hiring a Magento specialists if your business objective is to accomplish more online sales. We will talk about the top benefits of contracting an expert Magento development organization for your business development and improvement in your online shopping store.

Technical Support

The expert Magento organizations don’t just wash away their hands once they have completed your venture. They give you round the clock technical support and maintenance services. In this way, at whatever point you stall out, you can approach the support team who will put the perfect expert to determine any of your issues.

Customized Solutions

This is the greatest benefit of hiring a development organization. From the very beginning, you can audit your project all the time and in the event that you are not happy with any element, you can give suggestion. Along these lines, you’ll have the capacity to meet your necessities effortlessly.

High Quality Development

A Magento development organization can assign a dedicated team of Magento developers for a project. In this manner, the possibility of messing up things is insignificant. In addition, the improvement procedure will be subjected to thorough inspection of the considerable number of stages incorporating the quality affirmation with a specific end goal to convey a bug free online solution. In this way, you can be rest guaranteed to get a top quality item.

Delivery on Time

Teaming up with a Magento development organization, you can guarantee to get conveyed quality work within due date as they will have a decent team of developers to execute the work.

User Friendly Features

Professional web development organizations use their experience in making eCommerce solutions by concentrating on the client experience. Regardless of whether it is making an intriguing website composition or consolidating easy to understand features, Magento developers convey different devices to meet the business prerequisites.

In this manner, with the assistance of a Magento developer or an organization, you can ensure you have total flexibility and control over content, functionality and appearance of your online store.

Hire Magento Developers to Get Fully-Functional eCommerce Website

Magento has turned into the most well known content management system utilized as a part of the development of astonishing eCommerce sites. Today, more than 240,000 online stores depend on this generally utilized eCommerce platform. With the assistance of it, you can take your online business beyond the limits. In addition, it is not difficult to make an astounding web store that comprises of exciting components that will huge traffic boosting the business transformations.

If you need a capable online platform that can maintain your website in the exceedingly focused digital market, then you truly need to run with the reliable platform on which you will run your eCommerce site. With regards to picking the best and solid platform, most clients lean toward Magento as it accompanies a few adaptable components. Developing your eCommerce store, will require you to hire a Magento developer who is skilled enough to create a fully functional eCommerce website.

This CMS accompanies an extensive variety of extensions that can help your site show up among the top positions in search engines. One of the fundamental focal points of the this website is that it can be effectively customized with no obstacles. It also furnishes you with a chance to change over your PSD documents keeping in mind the end goal to get the coveted feel and appearance. You can make your eCommerce website more progressed by associating with extensions and modules with the help of a skilled developer.

Magento gives API permissions that can help you incorporate with any sort of application easily. You should simply locate the coveted application and include into your online store. The free version of this CMS is extremely well known among clients. It gives free downloading and installation service that accompanies a few extensions. It accompanies an extensive variety of themes that can help you manufacture a highly functional online store.

If you are looking forward to modify the theme that can meet the particular set of functionalities you need to include your site, this CMS is accessible at an exceptionally moderate cost that can address the issues of both little and expansive size organizations. You should run with the privileged development company keeping in mind the end goal to get the most imaginative site. The developer you pick should have the capacity to comprehend your project requirements and give the correct solutions.

They need to offer the most creative web and mobile application development solutions in an affordable cost. If you are thinking of a stunning online shopping store, hire a Magento developer and transform your thought into reality.