One of the easiest ways to increase your online sales for the holidays is through gift cards. They are a fun and simple way to generate sales, engage with new customers and create buzz around your online store. They not only encourage purchases, but also help you to acquire new customers, retain old customers and increase their cart size. Most people have a love/hate relationship when it comes to gift cards; they love to get them but hate to give as they are often seen as an impersonal gift.
While other people consider gift cards a perfect solution to the pointless pondering of “what should I get him/her?” Gift cards are also one of the most popular gifts for holidays.
According to a National Retail Federation survey, 81% of American adults will buy at least one gift card during the holiday season and 70% of customers using gift cards will spend more than the value of the card.
Gift cards are easy to create and provide immediate access for shoppers to buy from your online store. But they are more than just an entry point for customers, gift cards are a proven way to increase sales. Being an eCommerce store owner, if you are still not sure where to start from, we can help you to market your gift cards to the customers for the holiday season to help boost your sales.
Market Discount Gift Cards: One effective approach to marketing gift cards is to offer a discount promotion when purchasing. You can avail the opportunity to up-sell the customer by offering them a $30 gift card for only $25 when they are intending to buy $20 card. More likely, the customer will be willing to spend extra $5 to get a higher value card. Many other strategies can also be used as effectively. You can offer a $25 gift card for only $20 if the customer buys 2 or more.
You can also attract your customers by offering delayed gift cards. Offering a $50 gift card for $45 which can be used after one month of the purchase.
Market with Social Conscience: Some shoppers make buying choices with their social conscience and so another way of influencing shoppers to purchase gift cards is by emotional marketing. For every $50 gift card, you can offer to donate $5 to a good cause in the shopper’s or recipient’s name. By linking social conscience with online retail, you can use marketing for a good cause. Some charitable organizations even help merchants that make donation offers, sending emails to members or interested folks or posting information about the gift card offer on the organization’s own blog.
Market Kickback Gift Cards: A kickback gift card can be marketed by offering a second gift card as a reward for buying the first one. Like, if a customer buys $100 gift card, you could offer a $10 kickback card via email or postal service in the next month of purchase.
By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need. And shoppers feel a special connection to the gift-giving retailer, which carries into their shopping cart and future loyalty to the brand. Hire Magento developer who can integrate the gift card functionality into your eCommerce store and see significant shift in the economics of advertising and the rise of gift marketing.